And in 2020, the company introduced TurboTax Live Full Service, which lets customers hand off their tax filing to an expert.
In 2017, TurboTax Live was launched, allowing customers to reach out for help from a credentialed tax expert if they get stuck or have questions while preparing their returns. It’s an approach that TurboTax competitors, including H&R Block, have tried to emulate. Users can select topics relevant to them-such as moving, marriage, a new job or selling stock-and skip sections of the software that don’t apply to their situation. Back when other tax software options were asking the same series of questions to all users regardless of their tax situation, TurboTax pioneered a “click here if this applies to you” format. TurboTax has been the most popular do-it-yourself tax software option for decades thanks to the company’s focus on design and user experience. TurboTax, a product of the financial, tax and accounting software provider Intuit, is practically synonymous with DIY tax preparation, partly because it’s been around for nearly 40 years.
On Intuit's Website A Quick Look at TurboTax
