Filters not only block incoming messages but organize them as well. The success of your email campaign is heavily reliant on filter technology. And though they seem like bad guys, they actually protect us from phishing attacks, spammers, and malicious emails. These are protocols that decide whether to let in an incoming message or not. Most internet service providers (ISPs) have spam filters. Incorrectly defined or missing email headers and so on.
Non-compliance with GDPR, CCPA, CAN-SPAM act, and other email marketing laws.There could be multiple causes, but the most common reasons include the following: Why are my email marketing campaigns ending up in the spam folder? To help you boost IPR and email deliverability as much as possible, today we’ll teach you how to stop emails going to spam. The average IPR is around 89% across all industries. It’s almost impossible to achieve a 100% inbox placement rate or IPR (the percentage of emails that reach recipients’ inboxes).
Whether we like it or not, the same thing happens when we try to send marketing or transactional emails to our customers. In the fairyland of email communication, there were three emails: one flew to the Great King Inbox, another one glided to the Evil Prince Spam Folder, and the last one smashed into the wall and flew back to the fairyland.
