When you add a link into the content box of Composer, Hootsuite will automatically give you the option to shorten with Ow.ly and add tracking parameters.
Ow.ly is found in the Hootsuite Composer. We’ve put together a guide to all the best URL shorteners to help you decide which one is best for you. We’re partial to Ow.ly, of course, but there are plenty of top-notch link shorteners out there. Each link can be customized with tracking parameters to monitor success using analytics tools. It allows you to shorten links for free as you compose and plan posts in the dashboard.
Ow.ly is Hootsuite’s very own URL shortener.
